MINNEAPOLIS, Minn. – August 21, 2019– The World Wildlife Fund lists the Black Rhino as “critically endangered.” That’s not a word typically associated with the human race, but one Minnesota man is feeling like the #BlackRhino. So, he got to work.
Today Right Justified, a Minnesota-based men’s fashion brand, in collaboration with Jennifer Davis Art jenniferdavisart.com has announced the launch of its limited-edition Endangered Tee campaign – featuring the “critically endangered” #BlackRhino.
“It’s not just about our humanity,” said Right Justified creative director Ini Iyamba. “It comes down to taking care of our wildlife and therefore, saving ourselves.”
Right Justified focuses on classic lines and subtle edge, all while encompassing great attention to authenticity and detail. One side of the line is casually cool, while the other represents a sophisticated urban vibe.
Art has always been a powerful force in fighting for a better world. Our earth is all we have, and it’s our civil and moral responsibility to preserve it. By raising awareness, we can help to protect our world’s animals. That’s why Right Justified will donate a portion of all proceeds of our “Endangered Tees’ to WWF worldwildlife.org. Our courage, determination, and leadership towards our community is an inspiration to others and Right Justified wear that proud tradition well. Each season, we’ll find new ways for our art to benefit a just cause.
The brand’s creative director Ini Iyamba has been on the forefront of style in the Twin Cities community for over 25 years. As a cultivator of fashion and lifestyle events, he is passionate about the power of showcasing the pride Minnesotans have toward fashion.
“Early on, I recognized the importance of evolving a sense of self into one’s own personal style,” said Iyamba. “Right Justified, as a brand, goes beyond the clothing to exude a message of self-acceptance, self-love, enlightenment, worldliness and an aching ability to rebel against the industry’s status quo.”
The Right Justified X Jennifer Davis Art limited edition Endangered Tee is now available for purchase at rightjustifiedfashion.com with a portion of the proceeds going to support WWF worldwildlife.org
Visit rightjustifiedfashions.com/shop to learn more and purchase the limited edition t-shirt.
About Right Justified by Ini Iyamba
Ini Iyamba has been a pillar of the MN community for over 25 years and has been at the forefront of all things fashion in the Twin Cities. With the creation of MN4MN Ini has been able to support and showcase the pride Minnesotans have towards fashion. Now with the Launch of Right Justified, Ini is once again poised to be at the forefront of something new and exciting. The new line features worldly, luxury materials with a confident fit that is designed to put bodies at ease while elevating an individual’s aura and swag. With a focus on classic lines and subtle edge, all while encompassing great attention to authenticity and detail.